tag:blogger.com,1999:blog-3516853254440992982024-02-08T10:18:49.728-08:00usahawan-yonexStrategieshttp://www.blogger.com/profile/03552827665518557101noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-351685325444099298.post-21774080186369067292011-11-14T22:49:00.001-08:002011-11-18T06:41:47.664-08:00History<div style="text-align: justify;"></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: 0.0001pt;"><span class="Apple-style-span" style="background-color: black; font-family: inherit; font-size: x-small;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;">The company was founded in 1946 by Minoru Yoneyama</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> as a producer of wooden</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> floats</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> for fishing net</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;">. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> advancements.</span><span style="line-height: 150%;"><o:p></o:p></span></span></div><div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%; margin-bottom: 6pt;"><span style="background-color: black; font-family: inherit; font-size: x-small; line-height: 150%;">In 1957, Yoneyama began to make badminton racquets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years an export company was created for the worldwide distribution. After the company began to make aluminium badminton racquets in 1969, it found that the same technology could be applied to the tennis racquet which the company introduced in 1971. The company began to experiment with graphite shafts for both types of racquets and found that these would also be useful for golf clubs.<o:p></o:p></span></div><div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%; margin-bottom: 6pt;"><span style="background-color: black; font-family: inherit; font-size: x-small; line-height: 150%;">Finding a growing market, the Yonex Corporation (a wholly owned subsidiary) was established in Torrance California in July 1983. In 1992 Yonex introduced the widebody badminton racquet, the "Isometric 500", a racquet that was much less "tear drop"-shaped than previous ones. The more "square" head gave it a much larger striking surface, which provides a larger "sweet spot" to hit the shuttle. It led other manufacturers to follow suit in "square-head" or isometric designs.<o:p></o:p></span></div><div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%; margin-bottom: 6pt;"><span style="background-color: black; font-family: inherit; font-size: x-small; line-height: 150%;">The parent company was listed on the Tokyo Stock Exchange in 1994. Despite its shrinking market share in badminton, Yonex remains the biggest badminton company in the world. Yonex provides clothing for national badminton associations around the world, such as the Malaysian Badminton Association, Badminton Scotland, Badminton England, Badminton Ireland, and Badminton Wales.<o:p></o:p></span></div><div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%; margin-bottom: 6pt;"><span class="Apple-style-span" style="background-color: black; font-family: inherit; font-size: x-small;"><br />
</span></div><div style="border-bottom: solid #AAAAAA 1.0pt; border: none; mso-element: para-border-div; padding: 0cm 0cm 2.0pt 0cm;"><div class="MsoNormal" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; line-height: 150%; margin-bottom: 7.2pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm;"><span style="background-color: black; font-family: inherit; font-size: x-small; line-height: 150%;">Yonex today<o:p></o:p></span></div></div><div class="MsoNormal" style="line-height: 150%; margin-bottom: 0.0001pt;"><span class="Apple-style-span" style="font-family: inherit; font-size: x-small;"><br />
</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="background-color: black; font-family: inherit; font-size: x-small;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;">Yonex has managed to become the dominant Corporate</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;"> player in badminton. Yonex sponsors the All England Open Championship</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;"> and is a partner of the Badminton world federation</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;"> which organizes the World Championship</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;">. Upwards of 80% of competitive players use their racquets,</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 115%;"> as it is the </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;">preferred choice amongst professionals. Yonex is significant in both the tennis and golf industry and is a major sponsor of Professional athletes </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; line-height: 150%;"> in all three sports.</span></span></div><span class="Apple-style-span" style="font-family: Arial, sans-serif;"><span class="Apple-style-span" style="line-height: 24px;"><br />
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</div><div style="color: white; font-size: 11px; line-height: 15px; list-style-type: none; margin: 0px; padding: 0px; text-align: justify;"><img class="mar_r10" height="130" src="http://www.yonex.com/company/img/history02-1.jpg" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; letter-spacing: normal; list-style-type: none; margin: 0px 10px 0px 0px; orphans: 2; padding: 0px; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" width="180" /><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span></span><img class="mar_r10" height="130" src="http://www.yonex.com/company/img/history02-2.jpg" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; letter-spacing: normal; list-style-type: none; margin: 0px 10px 0px 0px; orphans: 2; padding: 0px; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" width="180" /><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-converted-space"> </span></span><img height="130" src="http://www.yonex.com/company/img/history02-3.jpg" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; letter-spacing: normal; list-style-type: none; margin: 0px; orphans: 2; padding: 0px; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;" width="180" /></div><div style="color: white; font-size: 11px; line-height: 15px; list-style-type: none; margin: 0px; padding: 0px; text-align: justify;"> </div><div style="color: white; font-size: 11px; line-height: 15px; list-style-type: none; margin: 0px; padding: 0px; text-align: justify;"> </div></div><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; 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color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"> <span class="Apple-style-span" style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: black; color: white; display: inline !important; float: none; font: normal normal normal 11px/15px Geneva, Arial, Helvetica, sans-serif; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"></span></span></span></span></span></span></span></span></span></span></span></span>Strategieshttp://www.blogger.com/profile/03552827665518557101noreply@blogger.com0